From Experience — by Amy O’Keefe

From Experience
— by Amy O’Keefe

Welcome to our blog, where Amy O’Keefe herself opens up about the ongoing lessons and inspiration she and her team are collecting within the world of highly considered event planning.

THE LATEST POST

The venue sets the tone for everything: it shapes the atmosphere, guest experience, and overall impression of your event before a single detail is in place. After 15 years working inside some of New York City’s most iconic hotels and restaurants, we understand the industry from the inside out, from the service standards and the […]

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Conversations

Back to Where It All Began

A Conversation on the 20th Anniversary of the Gramercy Park Hotel Reopening

Twenty years ago, Amy O’Keefe and Danielle Gorand were two young hospitality professionals who had just arrived at what would become the most talked-about hotel in New York City. Both went on to build distinguished careers in events and hospitality, and today, they work together again.  In honor of the 20th anniversary of the 2006 reopening of the Gramercy Park Hotel under Ian Schrager, we sat them down to remember the experience that shaped them both.

Guides

Favorite Team-Building Activities in NYC

We design experiences that help people connect in meaningful ways. As part of our event planning and production services, we curate team-building activities that feel intentional

Guides

Planning Exceptional Leadership and Investor Conferences

Having produced four CEO Summits and two Annual General Meetings this year—cornerstone events for venture capital and private equity firms—we’ve gathered key takeaways that apply to any high stakes summit. Whether you’re gathering executives, investors, or portfolio company leaders, the success of your summit comes down to intentional planning and a guest-first mindset.

Guides

Building an Event Timeline That Works

Summer might feel like the perfect time to slow down, but our team here at Amy O’Keefe Events uses these months to look ahead, strategically laying the groundwork for our fall and early 2026 events.  One of our favorite tools to stay ahead of the game?  A solid, thoughtfully structured event timeline.  

Whether you’re organizing an intimate dinner or a multi-day summit, a clear and realistic timeline is the backbone of a successful event. 

Guides

Restaurant Groups to Watch in 2025 – An Event Planner’s Guide

Choosing the right restaurant is about more than just great food—it’s the ambiance, the service, and the seamless guest experience that truly elevate an event. As event planners, we build relationships with restaurant teams so our clients are taken care of again and again.

Guides

Designing Engaging Activities for Your Next Offsite: A Guide to Success

Corporate events are more than just networking and business discussions—they’re opportunities to build team spirit, celebrate achievements, and strengthen company culture. The activities you choose can truly shape the experience. Thoughtfully planned activities can energize your team, encourage collaboration, and create lasting memories. Here’s a guide to planning impactful corporate event activities that leave a lasting impression.

Guides

Discover the Best Hotels and Resorts Within Two Hours of NYC

Fall in New York City is our favorite time of year, but sometimes a brief retreat to a more tranquil environment is just what we need to recharge. Luckily, there are several fantastic hotels and resorts within a two-hour drive or train ride from NYC that offer everything from luxury accommodations to charming, cozy escapes. Here are some recommendations for your next nearby getaway, wedding or corporate retreat.

Guides

The Ultimate Guide to Summer Weddings

Summer is a popular season for weddings, offering long days, beautiful weather, and vibrant natural settings. After producing an intimate wedding at The Beekman, a Thompson Hotel during a heat wave last month, we wanted to share some tips for hosts to make the most of a summer celebration

Guides

Mastering Event Negotiations: Insider Tips from a Former Event Sales Professional

Event expenses can add up quickly, especially post-pandemic with increased vendor pricing due to inflation, supply chain issues and rising labor costs. Whether you’re organizing a conference, a wedding, or a corporate retreat, negotiation skills are essential for getting the best value. As a former event sales professional with 15 years of experience in the industry, I’ve learned a few tricks of the trade that can help you navigate the negotiation process with confidence and finesse. In this blog post, I’ll share some valuable tips to help you master the art of negotiation and secure the best possible deals for your events.

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The Particulars Matter Here

From the thinking behind the work to the people and places we choose to do it with—if any of it resonated, we’d love to hear from you.