
Welcome to our blog, where Amy O’Keefe herself opens up about the ongoing lessons and inspiration she and her team are collecting within the world of highly considered event planning.
THE LATEST POST
A Conversation on the 20th Anniversary of the Gramercy Park Hotel Reopening
Twenty years ago, Amy O’Keefe and Danielle Gorand were two young hospitality professionals who had just arrived at what would become the most talked-about hotel in New York City. Both went on to build distinguished careers in events and hospitality, and today, they work together again. In honor of the 20th anniversary of the 2006 reopening of the Gramercy Park Hotel under Ian Schrager, we sat them down to remember the experience that shaped them both.
REad post
ALL RECENT POSTS:

If you’re an event planner, a business owner, a parent, or all three like me, you know that finding work-life balance can feel impossible at times. Faced with never ending to do lists and technology that allows us to be reached at all hours of the day (and night), we are navigating challenging times. In this post, I share some tips for attempting to find balance and sanity.

The event planning industry is ever evolving, driven by technological advancements, changing consumer preferences, and a constant quest for innovation. As we step into 2024, the landscape of event planning is poised for exciting transformations. In this blog, we will share our predictions of trends that will shape the way we plan and experience events in the coming year.

I recently had the privilege of planning hertelier’s “Morning Shift,” a panel discussion and networking breakfast to celebrate and inspire women in hospitality. This was a rare occasion where I felt I could play the role of a guest and a planner, connecting with peers in my industry and listening intently to the presentations. Everyone left the Carlyle Hotel feeling inspired and uplifted, myself included.
From the thinking behind the work to the people and places we choose to do it with—if any of it resonated, we’d love to hear from you.
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